HOW YOU WILL CONTRIBUTE AND LEARN?

• Assist in identifying potential event marketing co-op opportunities or partners which are related to Arts and Culture, cultivating relationships with new partners parties (service providers / event organizers / facilities owners etc.) and managing relationships with existing partners to ensure mutual success and satisfaction. 
• Assist the Director & Senior Manager, EPD, to formulate promotion strategy of tourism products in related to Arts and Culture (e.g. arts and culture venues, temples and heritage sites etc.) and third-party events promotion strategy in line with the HKTB’s direction.
• Develop, organise and co-ordinate Arts & Culture campaigns (e.g. Mid Autumn Festival Campaign) and other related / ad hoc marketing campaigns to maximise awareness of arts and culture events and tourism products.
• Manage budgets and analyse performance of supported events by marketing enhancement, tourism appeal and entitlement to measure the success of partnership initiatives and city events facilitation.
• Facilitate enhancement, including repackaging and bundling of existing heritage sites and third-party events; and arranging marketing collaboration with event organisers.
• Facilitate external parties and internal departments e.g. Corporate Affairs Division and Marketing Division on the promotion of tourism products and events. 
• Monitor and keep abreast of the latest progress of tourism related developments and update different functional teams in a timely manner in preparation of the overall strategic planning. 
• Prepare write up for events and coordinate with internal departments on production of event collaterals.
• Handle enquiries and/or complaints in a professional and efficient manner.
• Manage HKTB databases and website to provide effective and efficient channels to promote products and events.
• Undertake any other duties / special assignments as directed by the Director and Senior Manager.
   

WHO ARE WE LOOKING FOR?

• University graduate, preferably in tourism management / event marketing & promotion.
• 5 years or above relevant working experiences in attractions marketing / events marketing / event-related operations / public relations account servicing is preferred.
• Experiences in arts, culture and heritage tourism is an advantage.
• Self-starter with good presentation, communication and organisation skills.
• Strategic thinking and planning skills.
• Able to work independently, handle multi-tasks and set priorities.
• Proficiency in both spoken and written English and Chinese, Putonghau is an advantage.
• Proficiency in PC applications – MS Office, Chinese Word Processing.