Popular lifestyle brand Goods of Desire (G.O.D.) is internationally renowned for its quirky, offbeat products and fashion and accessories that pay homage to all elements of Hong Kong life. The brand has been featured in international publications like the New York Times, and founder Douglas Young has been invited to TEDx talks as well as collaborations with other big-name brands like Shangri-La and Art Basel, over the years.
Its office headquarters is situated at the Jockey Club Creative Arts Centre (JCCAC) on Pak Tin Street. “The JCCAC was an old factory building that had been turned into artist studios. It is a recycled building,” Douglas says. “I like the idea of injecting new ideas into old things to make something that is both familiar and novel at the same time.”
Douglas also loves to roam the streets of Sham Shui Po for ideas for his next products, as well as to procure the latest fabrics from the abundant textile stalls around. “Sham Shui Po is full of raw materials in the literal sense of fabrics and buttons and components, and it is also full of older buildings, older culture and older people,” Douglas explains. “I really like the street markets — in particular, Ki Lung Street and Pei Ho Streets are full of hawkers and noise, and so vibrant.”
Because of the district’s reputation as a hub for textiles, the head of G.O.D. also sees a particular fashion style that is distinct to Sham Shui Po. “I think it’s very much mix and match — high fashion meets street fashion,” Douglas says. “Senior people here also have a great style. You can see it in the shops here that actually cater to the more mature generation; it’s a very unique style. I call it the Hong Kong granny look. I am very inspired by the Granny and Ah Bak (uncle) style that you see in Sham Shui Po.”
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